SWISS International Air Lines (SWISS) is the first in the Lufthansa Group to launch the company’s branded fares across all channels using Amadeus’ Fare Families solution to maximise exposure.
Amadeus Fare Families deploys SWISS’ new Light, Classic and Flex fares on direct and indirect channels to provide a consistent offer to both intermediaries and travellers.
By branding and differentiating its products and services, SWISS will be able to show the full value of each fare family, offering greater transparency on product characteristics and terms and conditions.
“(The tie-up) represents the next step in our merchandising strategy as we brand and evolve our products according to traveller needs,” said Marcus H Frank, vice president and head of revenue management, pricing and distribution at SWISS.
Amadeus Fare Families is fully integrated with travel agency mid- and back-office systems to facilitate reporting and customer servicing. It also allows travel consultants to better advise their customers as well as upsell from one fare family to the next based on individual preferences.
SWISS is the first airline to go live with ATPCo Branded Fares and Amadeus is the first to offer airlines the ability to file centrally or directly in the Amadeus system.
