NUO Hotel Beijing open its doors tomorrow as the flagship property of Nuo Hotels and will draw on China’s 2,000 years of heritage to flaunt luxury exclusively “made in China”.
The homegrown hotel brand is a celebration of both old and new China, its style and design heavily inspired by the golden age of the Ming Dynasty with a blend of contemporary Chinese art.
Duan Qiang, chairman of Beijing Tourism Group and owner of Nuo Hotels, said: “The spectacular growth of the Chinese tourism industry in recent years has underlined the need for China to have its own distinctive ‘made in China’ luxury hotel brand.”
This includes showcasing works by a who’s who of the Chinese art and literature world – such as the intellectual Zhang Dai in the lobby, writer Wen Zhenheng and poet Wen Zhengming in the guestrooms, calligrapher and painter Xu Wei in the hotel restaurant.
Other distinct features at the 438-room hotel include the authentic cuisines served at the hotel’s six restaurants and bars; Chinese tea culture experiences at Yuan Tea House, which uses tea leaves picked from plantations in China and serves teas created exclusively for Nuo Hotels.
The group is targeting international travellers who want to “experience a contemporary and luxurious view of the most prosperous period of China’s past”, said general manager Adrian Rudin.
“However, the focus of Nuo Hotels’ development is to develop hotels overseas catering to the Chinese travellers, who are now travelling everywhere,” Rudin said.
“We have experienced many international brands coming into China bringing in international flavours, so why don’t we bring the Chinese national brand overseas?”
The plan is to open Nuo Hotels in key global destinations, with food, tea culture and spa as signature elements.