DESTINATION New South Wales has announced partnerships with two leading travel retailers to drive visitation to the Australian state.
A two-year MoU has been signed between the NTO and STA Travel in a bid to promote Sydney and regional NSW to youth travellers in key markets including Singapore, Japan, Germany, New Zealand, the US and UK.
CEO of STA Travel Group, John Constable, said: “This new two-year MoU cements and builds on the work we have been doing together over the past two years. NSW is one of our top global destinations for young travellers who flock to work, travel and experience this corner of the world.”
Meanwhile, Lastminute.com.au’s team of bloggers are currently participating in nine different NSW food and wine experiences in a joint campaign, Wine and Dine, in which they share their unique experiences on the retailer’s website.
Destination NSW’s CEO, Sandra Chipchase, said the partnerships were aligned to two areas of focus for the state. “Youth tourism is a rapidly growing market and one we have targeted for visitor growth in NSW. Last year we achieved a new record, with over a million young people travelling to NSW in the year ending June 2014.
“In the year ending September 2014, international and domestic overnight and day-trip wine tourism visitors to NSW spent A$1.9 million (US$1.4 million), contributing significantly to the state’s visitor economy.
“We’ve got very tight targets and KPIs all focused on achieving the government’s goal of doubling overnight visitor expenditure by 2020, so we work with our partners on increasing that incremental business year on year towards that goal,” Chipchase commented.
