BY MARRYING reservation data with social data and guest feedback, hotels can improve the way they engage with guests to drive up customer satisfaction and revenue – the central aim of inGuest that was launched today.
Owned by San Francisco-based technology company Revinate, the guest engagement platform today became available for Asia-Pacific hotels.
It works by combining booking data feedback and social media information from the guest to create a social guest profile that will enable hoteliers to get a deeper understanding of their customer and tailor services according to customer preferences and interests.
Besides generating actionable guest profiles, inGuest also allows hotels to market to guests directly for additional revenue opportunities by sending targeted, automatic messages to past and present guests.
It also includes Revinate’s Guest Feedback Suite that allows the hotel to collate all online reviews, survey data and social media mentions into a single, integrated system for review, while a fully customizable app for all platforms brings hotel services to guest mobile devices such as advanced check-ins, room service, service and reservation requests, and concierge services.
“Before inGuest, hoteliers looking to better understand and engage with guests needed to cobble together numerous legacy systems,” says Jay Ashton, Revinate’s co-founder and CEO.
“The result was an expensive, complex system that could not produce a singular guest profile. inGuest harnesses all guest data into rich social profiles and enables precise, dynamic targeting. Our goal is to make it easy for hoteliers to better engage with guests in order to maximise revenue and satisfaction.”
