North Korea attempts tourism revival with international fair

IN A rare move to jumpstart its tourism industry, North Korea is hosting an international tourism fair in May.

According to Yonhap News, Chinese media have quoted O Ung-gil, general manager of North Korea’s Wonsan Area Development, as saying that the event will take place at the ill-fated Kumgang mountain resort.

Developed by South Korea’s Hyundai Asan, the resort opened in 1998 and was promoted as a symbol of warming ties between the two ideologically opposed halves of the Korean peninsula.

Tours for South Korean visitors, however, were abruptly halted in 2008 after a North Korea guard shot dead a tourist who had wandered into a restricted military zone.

Nevertheless, North Korea “always opens its doors to investors and welcomes investors”, the Chinese newspaper quoted O as saying at a travel trade fair in Shenyang on Friday.

Travel agencies with operations in the isolated state confirmed to TTG Asia e-Daily that rumours of the event are circulating.

“The details are a bit sparse at the moment but we are waiting for the final information on what exactly can be expected,” said Simon Cockerell, general manager of Beijing-based Koryo Tours.

“They have not had a tourism fair like this before, although in 2013 there was an event for the 60th anniversary of the Korea International Travel Company,” he added. “But that was essentially a conference for the travel organisation’s partner companies.”

Koryo Tours is considering taking part in the fair because it believes that there is “room for growth” in what is presently a small, niche market.

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