HONG Kong Disneyland Resort is wooing the South-east Asian market with a series of trade initiatives and packages.
The campaign blitz, which so far has reached Thailand and Taiwan before the Philippines, highlights the destination’s permanent light show Disney Paint the Night as well as Disney Sparkling Christmas – a seasonal campaign featuring Frozen characters such as Queen Elsa and Princess Anna.
In conjunction with an upcoming singing contest in the Philippines next year, the Sing-Along Disney Journey package will be made available for travel consultants’ promotion during the annual Travel Tour Expo in February, informed Larry Leung, director for travel trade sales at Hong Kong Disneyland Resort. The one-day package includes resort ticket, a free meal coupon and a personalised nametag.
“Every year, between March and May, we also have a Star Guests programme, where (travel consultants) can show your appreciation for your VIP guests. You can bring them into Hong Kong Disneyland and we will have special moments for each of (them),” he added.
These initiatives come on top of the resort’s existing Travel Industry Salute Promotion, which enables trade members to enjoy 10 per cent off admission tickets and room offers at its two themed hotels in 2015; visitors who show a Cebu Pacific Air boarding pass and valid passport at CTS Hong Kong branches get 10 per cent discount on selected Hong Kong Disneyland travel products.
Next year, Leung said the resort will centre its marketing efforts on its 10th year anniversary on September 12, the launch of its first Marvel-themed Iron Man experience in 2016 and the opening of an exploration-themed 750-room hotel in 2017.
Hong Kong Disneyland will continue its South-east Asian promotion in Jakarta, Kuala Lumpur, Penang and Ipoh in January.
