PANORAMA Tours Indonesia relaunched its website last week offering domestic air tickets, hotel rooms and packaged tours at www.panorama-tours.com.
While not new per se, this is the first time the website is being used for direct customer bookings.
Bobby Riawan, vice president e-commerce at Panorama, said: “E-commerce has now become a new shopping trend. As such we are targeting business expansion of 20 per cent through the OTA.”
“At this initial stage, clients can buy domestic flights and FIT (domestic and international) tour packages,” he added.
In the pipeline are plans to add international flight bookings, car rentals, admission tickets and “other travel necessities”.
Said Bobby: “In due time, we will offer group tour programmes. Travellers will also be able to create their own itineraries online.”
Hellen Xu, the company’s managing director sales & distribution, said: “The online platform will complement the existing (brick-and-mortar) travel company. With Panorama.com we expect to expand our market, reaching out to Millennial travellers, who are dependent on their gadgets.”
