DUSIT Fudu Hotels and Resorts has made significant inroads in China since its establishment last year.
Lim Boon Kwee, president, Dusit Fudu Hotels and Resorts, said: “Dusit Fudu Hotels and Resorts has grown rapidly. We are on track to have 50 hotels (in China) under our belt within the next five years, despite being a newcomer in a competitive marketplace.
“China is the world’s largest source market for international tourism, as well as one of the biggest travel destinations, and it is set to become the biggest hotel market, therefore we need to be here,” he added.
“We plan to develop a portfolio of 60-70 per cent mid-range hotels and 30-40 per cent upscale properties.”
Lim also posits that a South-east Asian chain like Dusit will do well in China by “offering a different approach to hospitality”.
As well, Dusit Fudu leverages the strengths of its mothership to meet the industry’s challenging workforce requirements.
Said Lim: “Dusit Thani College (in Bangkok) provides bachelor’s degrees, which consist of five major Thai and international programmes. This is also our talent source.”
