HOMEGROWN brand Hotel Clover is looking to expand in Asia, with a target to open 10 new properties overseas within the next three years.
This two-year-old boutique hotel chain, which aims to provide an “alternative experience” currently has four properties to its name, with the newest being the 88-key Hotel Clover 33 Jalan Sultan that opened earlier this month.
According to Hotel Clover’s CEO, Teo Kok Hwee, the brand is set to open its fifth hotel in Singapore by 3Q next year and will focus efforts overseas thereafter.
Each Hotel Clover is furnished according to a unique theme. The brand’s first property, Hotel Clover 769 North Bridge Road, is branded as a vintage-themed hotel. Its second, Hotel Clover 5 Hong Kong Street, is a modern business hotel, while its third, Hotel Clover The Arts, is an art-themed hotel.
General manager of the one-month-old Hotel 33 Jalan Sultan, Karis Sun, said: “The theme in this hotel is all about creating a serene urban sanctuary to make our guests feel relaxed in the woods and greenery.”
Occupancy rates have been highly favourable at 90 per cent since opening, with most guests coming from South-east Asian countries, shared Sun.
However, new measures implemented by the Urban Redevelopment Authority in July to prevent the proliferation of hotels, boarding houses and backpackers’ hostels in areas not intended for hotel use has put a damper on Teo’s plans to open more boutique hotels in historic areas, encouraging Hotel Clover to look beyond Singapore.
Two new four-star hotels in Shanghai and Bangkok are set to open in 2Q 2015 and early 2016 respectively, but unlike their local counterparks, both will offer over 300 rooms each.
Teo said: “It is also appropriately timed as now that we have established ourselves in Singapore, we can take the brand to greater heights overseas like in Thailand, Malaysia, China, Indonesia and even Japan.”
