ASIA-Pacific hotels turned in an uneven report card for the first half of 2014 – occupancy increased marginally, while average daily rate (ADR) and RevPAR dropped when calculated in US dollars.
According to STR Global’s figures, occupancy rose 0.9 per cent to 66.9 per cent. However, average daily rate (ADR) fell 3.1 per cent to US$118 and RevPAR decreased 2.3 per cent to US$78.90.
Despite Asia-Pacific’s positive occupancy growth, occupancy in South-east Asia fell 4.7 per cent, driven by Thailand. However, ADR in South-east Asia increased by 6.5 per cent.
Elizabeth Winkle, managing director of STR Global, said: “Asia-Pacific is such a diverse region that there is a lot of occurring from a political and/or economic perspective. While growth is muted, the region is still reporting increases in the three key performance industry metrics for the first six months of the year, when measured in US dollars in constant currency (converted with the exchange rate as of January 31, 2014).”
Solely looking at the month of June and calculated in constant currency, occupancy in Asia-Pacific dropped 1.4 per cent to 66.4 per cent. ADR crept up 0.5 per cent to US$112.44 and RevPAR inched downward 0.9 per cent to US$74.61.
Auckland posted the biggest leap in ADR, jumping 20.7 per cent to US$122.90. Bali reported the only double-digit ADR decrease, falling 10.5 per cent to US$126.50.
In terms of RevPAR, three achieved growth of more than 10 per cent namely Auckland (37.6 per cent), Shanghai (15.5 per cent) and Osaka (11.2 per cent).
Thailand continued to see a fallout from the political crisis, with Bangkok (-39.3 per cent) and Phuket (-20.8 per cent) registering the largest RevPAR decreases within Asia-Pacific.
