CHAN Brothers Travel Singapore last month launched a membership programme in a bid to cultivate brand loyalty among its customers.
The group’s managing director, Anthony Chan, said the first-of-its kind Chan Brothers Travel Club was conceptualised in appreciation of the company’s customer base built up over the past 50 years.
He said: “Besides emphasis on product quality, innovation and value creation, one of our focus is to elevate service quality and enhance relationships with our customers.
“Every travel consultant should know the importance of cultivating brand loyalty, which has always been a key ethos of our brand.”
This free membership allows customers to earn reward points with any booking, as well as through survey participation. The points can in turn be used to redeem vouchers to offset future bookings.
Targeting 100,000 members by end-2014, Chan said the new programme also aims to court new customers, with membership open to Singaporeans and non-Singaporeans.
The company is looking to tie up with various companies for additional member benefits such as discounts, he added.
