THE Adventure Travel Trade Association (ATTA) has launched an online store that gives its members and other travel industry organisations access to research papers and data.
While most of its offerings are free for download for ATTA members, the site also offers single purchases for non-members.
The store is available on the AdventureTravel.biz website and initial research offerings include the recently released 2014 Industry Snapshot, a comprehensive health check of the adventure travel industry created by surveying several hundred tour operators in 69 countries.
ATTA has participated in research since 2006 and produced titles including Voluntourism, Booking Systems and several destination spotlights. Products will be added to the library as they are produced.
Shannon Stowell, president of ATTA, said: “ATTA strives to highlight best practices that will influence the strategic direction of the industry toward protecting natural and cultural capital.”
“By offering research reports we can make this knowledge accessible to a wider community who can help move the industry in the right direction.”
Organisations that are interested in trying out ATTA membership before committing will also be allowed to download reports.
