CHANGI Airport Group (CAG) has joined hands with Princess Cruises and Singapore Tourism Board (STB) in a multimillion dollar tripartite to grow Asia’s fly-cruise sector and promote demand for cruise products from Singapore.
Joint promotions began last month throughout Asia and include China, Hong Kong, Indonesia, Japan, Malaysia, South Korea and Taiwan, for Princess Cruises’ sailings in Asia, Australia, the UK and US.
“Through this complementary partnership, STB and CAG will work together to promote the concept of flying into Singapore to cruise. We are excited that Princess Cruises has come on board, and look forward to more cruise lines joining us in tapping on the immense potential of cruising in South-east Asia,” said Neeta Lachmandas, assistant chief executive, business development group, STB, in a press release.
Said Lim Ching Kiat, senior vice president for market development, CAG: “This second tripartite collaboration with the Carnival Corportion’s group of cruise brands further highlights our synergistic efforts to grow the fly-cruise segment in Singapore.
“With Changi Airport’s strong connectivity to destinations across the world, this serves to complement STB’s vision of making Singapore a global cruise hub, while supporting Princess Cruises’ new offerings in Singapore.”
CAG and STB set up the first tripartite body in 2012 with Costa Cruises, another cruse line under Carnival Corporation, and provided it with support to intensify marketing efforts to Asian consumers.
Presently, members of the collaboration already work individually to promote fly-cruise itineraries. CAG partners airlines and travel consultants on marketing campaigns in countries such as China and India, while STB teamed up with the Asia Cruise Association to facilitate training programmes for travel consultants across South-east Asia last year.
