ASIA-PACIFIC (APAC) scored the highest rating against other regions in the world for hotel reviews, lauded particularly for rooms, romantic atmosphere and wellness.
A comparative study conducted by metasearch engine Wego and big data and travel review expert TrustYou weighed hotel reviews for APAC, North America and Europe/Middle East/Africa to find out which areas each region did better at.
APAC topped the charts with 85.8 per cent overall for 16 categories that spanned service, facilities, food, romance, luxury, nightlife, price, etc.
Said Joachim Holte, chief marketing officer for Wego: “APAC scored very highly in areas such as romantic atmosphere, best rooms and hotel beds, minibars and perhaps not surprisingly, with locations such as Thailand and Bali, wellness.
“Of all the regions, North America rated highest for their friendly atmosphere, hotels catering to solo travellers, luxury and nightlife.
“Europe, the Middle East and Africa got top rankings for food and breakfast, Internet connectivity, location, service and most importantly for some, price,” he added.
However, final scores differed only by a couple of percentage points, said Holte.
He also noted that the biggest disparity between scores was for the hotel minibar at 34.9 per cent in North America against 51 and 61 per cent respectively for APAC and Europe/Middle East/Africa.
The highest-scoring categories out of the 16 presented were a friendly atmostphere, nightlife, service, location and romance. All notched more than 87 per cent.
According to Benjamin Jost, CEO and co-founder of TrustYou, the comparison was performed using the company’s semantic engine that analysed and rated a sample of six million reviews in 23 languages.
“Overall scores were close, however the analysis shows that different regions are known for different amenities/services,” said Jost.
