ABU DHABI Tourism and Culture Authority is holding a five-city roadshow in Greater China this week to tap the buoyant Chinese market.
Abu Dhabi saw 32,259 visitors from China and Hong Kong in 1Q2014 or a 208 per cent increase year-on-year. This market provided 50,253 roomnights, a 139 per cent rise over 1Q2013.
Samuel Wong, managing director, Hong Kong-based Jetway Express, said: “The increase in flight connectivity from several cities in China has resulted in larger number of tourists travelling to Abu Dhabi… (Visitor numbers) will grow manifold this year.”
The NTO is joined by hotels, tour operators, destination attractions and Etihad Airways, as it tours Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong.
Featuring product presentations and networking with trade stakeholders in China, the roadshow will end tomorrow.
