SENTOSA HarbourFront Business Association (SHBA) has closed the curtains on the first The Great Egg-Venture at Sentosa HarbourFront, with plans to make the event an annual calendar highlight.
The Great Egg-Venture at Sentosa HarbourFront, the association’s first event, ran from April 18 to May 11.
Participants registered for the hunt via Facebook and tracked down hand-painted giant eggs scattered throughout the HarbourFront precinct. Egg hunters had to scan the unique QR code on each giant egg found and the participant with the most eggs would bag the top prize of S$5,000 (US$4,000).
The event drew participation from 1,600 people, bringing a six per cent increase in visitorship for Sentosa Island, Resorts World Sentosa attractions, Mount Faber, VivoCity Shopping Mall and HarbourFront Centre during April 18 to May 11 compared to the same period last year.
Goh Chye Boon, chairman of SHBA as well as chairman and executive vice president of resort operations, Resorts World Sentosa, said: “The encouraging outcome has reaffirmed the association’s commitment to grow this event, and attract more visitors to the precinct – both local residents and tourists, and establish the event as a must-visit signature festival on Singapore’s tourism calendar.”
Besides the three-week long egg hunt that covered Sentosa Island, St James Power Station, Singapore Cruise Centre, HarbourFront Centre and Vivocity, and The Jewel Box on Mount Faber, the event also included special discounts for services such as yacht rentals and spa services, and F&B deals.
SHBA members who offered Easter brunches saw an increase of up to 50 per cent in reservations during the long Easter weekend, while Sentosa attractions also enjoyed a rise in footfall.
Danny Luke, general manager, Skyline Luge Sentosa, said: “Due to the Great Egg-Venture, we were able to leverage the influx of visitors who came to the precinct to enjoy the many activities available. Our attraction saw a 50 per cent increase in visitorship over the first Easter weekend compared to a usual weekend.
“The complementing activities and promotions managed by each individual member of the SHBA made the event more attractive to our guests as it provided them with greater leisure options to choose from,” he said.
Plans are to beef up the event with more activities and promotions, and to market the event overseas through travel agencies for inclusion in itineraries.
Chang Yeng Cheong, chairman of the SHBA’s events sub-committee, revealed that the number of eggs would be increased and the association is mulling the possibility of launching a competition to encourage more participation by artists. Eggs could also be themed on Singapore, which turns 50 next year.
The closing ceremony for the event yesterday also marked the launch of the Sentosa HarbourFront guide and map produced by TTG Asia Media. The guide map provides guests with details of the precinct’s offerings through recommendations on the lifestyle, F&B and retail options available in the precinct.
SHBA is a five-month old association launched in January this year (TTG Asia e-Daily, January 6, 2014) comprising 14 businesses and stakeholders in the southern precinct of Sentosa and HarbourFront that aim to leverage the area’s tourism and leisure assets.
