KUONI is enticing travellers with customised and in-depth itineraries usually associated with independent travel while keeping costs lower by packaging them for small groups under its new travel brand, Brite Spokes.
Soft launched in 2013, Brite Spokes is targeted at the growing number of travellers who demand thematic trips and experiential adventures.
Mark C Morello, CEO of Brite Spokes, commented: “Brite Spokes experiential vacation packages have been created with current and developing travel trends in mind as well as ongoing feedback from our frontline researchers who test-run all of our itineraries to ensure seamless and exciting vacations.”
“With a millennial mindset comes a travel brand focused around the kind of trips clients dream about and would plan if they had the time, as well as vacations other people actually want to hear about when travellers return home.”
Brite Spokes itineraries cover a range of topics and themes, each put together with specific niche travellers in mind.
For instance, Brite Spokes’ package for fitness fanatics provides them with a new take on everyday healthy eating and ordinary workout routines. Fitness programmes included in the itinerary take travellers to scenic locations such as the beaches of Miami, the canyons of the south-west or farmlands in the north-east US.
Meanwhile gourmands can experience the tastes and sounds of the US’ iconic cities on a culinary and cultural tour. This includes cooking classes and tastings, historical site and museum tours, and local music performances.
Brite Spokes can also customise or create an itinerary for MICE planners looking for teambuilding options.
