THE Thailand Convention & Exhibition Bureau (TCEB) is rolling up its sleeves to arrest a decline from the China market as a result of the political problems facing the country.
Pirachat Svetasreni, TCEB’s director – Marketing and Corporate Image Department, played down the China MICE downturn, saying it dropped “just by around one to two per cent” and that China remained Thailand’s number one MICE market. However, the downturn was significant when compared with annual growths from the market of around five to 10 per cent in recent years.
TCEB is at IT&CM China in Shanghai pushing to Chinese buyers the message of safety and the vast range of products Thailand is able to offer. It is also planning a pre-roadshow prior to CIBTM before participating in the show in September, according to Pirachat.
“If we do more promotions, I am confident Thailand can regain the China market easily,” said Pirachat.
Her confidence is also boosted by the availability of a host of luxury offerings in Thailand which can cater to Chinese buyers’ needs today. The China incentive and meetings market has matured, said Pirachat. “Chinese buyers are no longer looking for just value-for-money but for high-quality products and service standards. It is quite different from the past.
“Thailand has the products and the country also has a strategic location that makes it accessible to Chinese groups,” she said.
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