CZECHTOURISM is on a drive to attract more visitors from Asia-Pacific with workshops planned for the trade in Hong Kong, Taiwan and Australia; fam trips; tradeshow participation at ITE Hong Kong; and a roadshow in Australia.
Overseeing the markets of South China, Hong Kong, Taiwan and Singapore, Jan Urban, said: “Apart from traditional hotspots like Prague, Kutná Hora, etc, we will promote Valtice, a romantic garden area with vineyards, castles and wine cellars in caves. We will target FIT travellers in 2014 as it’s (an important) travel trend for the next three to five years.”
Asian traffic accounts for less than one per cent of total arrivals to the Czech Republic. Europe contributes the most visitors, with Germany at the top, averaging five million arrivals per year.
“But it’s risky to concentrate on only one area. That’s why our head office is eyeing the Far East,” added Urban.
China is the country’s largest source market from Asia. Taiwan sends about 70,000 visitors and Hong Kong, one-third of that.
CzechTourism opened an office in Shanghai in 2012 and Seoul in 2013.
