THE Philippine Council for the Advancement of Association Executives (PCAAE) has been formed to raise the professionalism of association executives through activities such as seminars and workshops.
Emy Chavez, president of PCAAE, told TTGmice e-Weekly that through these training opportunities the new association wants to eventually make the association executive a recognised profession by the Professional Regulatory Commission (PRC).
Skills that needed upgrading include governance and ethics, besides daily operation and planning, according to Octavio Peralta, chair of the PCAAE board of trustees.
Peralta said: “In most associations that I know of in this country, there’s no distinction or delineation between governance and management. The board of directors or board of trustees runs the associations (and the individuals) come and go, so there’s no continuity.”
“If the members were well governed and well managed, wouldn’t they be bankable?” Chavez said, adding that PCAAE would give association executives “a louder voice”.
PCAAE has 104 founding members and wants to raise membership to 500 in the next one to two years’ time.
While the focus is currently on Metro Manila, the goal is to form chapters in Visayas and Mindanao, for instance, and eventually establish a federation of national societies of association executives in Asia-Pacific.
By : Marianne Carandang
