SRI Lankan authorities will launch a new tourism promotion campaign next month with a little help from TUI.
“We are hoping to start a new promotion campaign next month focused on travellers from Europe, Asia and the Middle East,” Rumy Jauffer, managing director of the state-owned Sri Lanka Tourism Promotion Bureau (SLTPB), told TTG Asia e-Daily.
The bureau last Tuesday met with Aitken Spence Hotels, TUI’s local agent, to discuss how TUI could provide support for the campaign.
Jauffer confirmed that the initiative would be done mostly through TV advertisements as well as travel and tourism websites both locally and internationally.
TUI’s CEO, Peter Long, had last week revealed that the tour operator was looking into the possibility of cooperating with local tourism authorities for a marketing campaign, while TUI specialist UK managing director, Mathew Prior, pointed out that there is currently very little marketing of Sri Lanka as a destination.
Both Long and Prior were in Sri Lanka last week for talks on the resumption of weekly charters to Sri Lanka (TTG Asia e-Daily, January 16, 2014).
