THAILAND-BASED Destination Asia yesterday launched Destination Asia Events, a new website created as a “one-stop resource tool” for events planners.
Available at www.destination-asia-events.com, the portal is meant to “solidify and expand Destination Asia’s presence as event organisers in Asia”, said James Reed, CEO of Destination Asia.
He explained: “We have organised thousands of events over the past 10 plus years (and so) we decided to create a platform for clients to access all the extensive creative work we have done so far.”
While declining to disclose the exact amount channelled into developing the new platform, Reed believes that the “considerable investment” spent will pay off in improving the client experience and streamlining work efficiency.
“The process of an incentive brief is highly detailed and time-consuming to put together. The content on our new events website basically condenses all of this and gives our clients immediate access to high visual graphics and information that they would otherwise have to question to us through multiple correspondence,” he added.
The Destination Asia Events website features 360-degree views of key venues, downloadable content, fact sheets, essential technical support information and high-resolution images for presentations. Clients are required to sign in with a password, and a qualifying process is required for new sign-ups.
Only content for China, Vietnam and Indonesia is currently available on the website, with Japan, Singapore and Hong Kong to come in the next three months, followed by the group’s remaining destinations within the year.
Destination Asia’s group business development director, Victoria Sertic, revealed further technological initiatives in the pipeline. She said: “We recognise that all segments of our business require technology, so the online booking engine eDA (TTG Asia e-Daily, April 1, 2013) is like a talking engine for leisure customers and the Destination Asia Events website is an electronics tool for MICE customers.
“We will launch a third platform, a Cruise Asia website, by the end of this month,” she disclosed.
