Hong Kong Disneyland
HONG Kong Disneyland Resort has signed the first hotel into the Good Neighbor Hotel Program, which was recently rolled out to encourage the development of business opportunities between the Resort and local hotels.
Through the Good Neighbor Hotel Program, Auberge Discovery Bay Hong Kong and Hong Kong Disneyland commit to closer collaboration in order to design new travel products and explore possible avenues of partnership in business.
“The launch of Good Neighbor Hotel Program marks a big step forward in the cooperation between the Resort and hotels in Hong Kong. It will benefit both the Resort and partner hotels in close proximity by bringing more guests to each other. In addition to the leisure guests, both parties can also extend the reach of business opportunities to MICE and incentive activities together,” said Terruce Wang, vice president, sales and distribution marketing, Hong Kong Disneyland Resort.
“Moreover, the Program can enhance guest experience by enabling them to purchase Park tickets from hotel partners in the Program and enjoy shuttle bus service to and from the Park. These will provide guests with more flexibility in planning their itineraries.”
Partner hotels will also be given the Good Neighbor Hotel logo to enable guests to identify participating hotels.
The programme was first launched at Disney Parks and Resorts more than 17 years ago and has seen strong take-up by the travel and trade and consumers alike in the US, Europe and Japan. Over 70 hotels across the globe have joined the programme to date.
Wang added: “The Good Neighbor Hotel Program is the first new chapter we unfold in 2014. The Resort will further develop the Program and partner with more hotels to launch different promotion schemes. We hope to take our business to new levels this year with the support of our partners and create a win-win situation for all involved.”
