TURKISH Tourism Office last week launched an India-centric website as a one-stop information resource for travellers and will soon add an online training module for travel consultants.
“We have developed a local website (www.turkeytourism.in) so as to offer more detailed information to Indian travellers. We tied up with digital marketing company Internet Moguls for this endeavour a couple of months ago. Some of the website’s features include interactive maps of cities and social media integration,” said Özgür Aytürk, culture and tourism counsellor, Turkish Embassy New Delhi.
“We will be adding an interactive online training module soon and by signing up, travel consultants will be able to download e-brochures and videos. We also plan to give certificates to consultants who successfully complete the online training programme,” he added.
Last year 91,000 Indians visited Turkey and the tourism board expects 10 to 12 per cent growth in arrival figures by the end of this year. It is also looking to aggressively promote its e-visa application system in India (TTG Asia e-Daily, May 29, 2013).
Turkey doubled its advertising budget for India to US$2 million this year, half of which was earmarked for advertising and the rest for participating in tourism fairs, organising film festivals and cultural shows and joint promotional campaigns (TTG Asia e-Daily, January 14, 2013).
