FLIGHT Centre opens its fourth outlet in Singapore today as the company strengthens its foothold in Asia (TTG Asia e-Daily, March 21, 2013).
Also Flight Centre’s flagship store in Singapore, the new outlet brandishes digital boards at the shopfront to flash latest airfares and destination videos.
Flight Centre managing director Singapore, Suyin Lee, said: “We want to be as engaging and interactive as possible to lure in customers and static posters are not going to work.”
According to Lee, the introduction of the Flight Centre brand to Singapore since over two years ago has been well received because it fills a “niche in the local market for specialist leisure travel services and products at globally competitive rates”.
She said: “We have very experienced and well-travelled consultants…they would have travelled to at least two continents before to ensure they can deliver specialist advice.
“We are also committed to introducing exclusive leisure products to Singapore, like our Red Label airfares and MyTime vacation packages,” she said.
These products promise “greater value” elements such as lowest fares, express check-in, late check-out and welcome cocktails. Lee said the bulk of Flight Centre’s customers are young professionals like singles, couples and young families who are “time-poor” and will hence see the value of Flight Centre’s exclusive products.
While Flight Centre is growing its footprint through Asia in countries such as China, Hong Kong and India, its key focus is now Singapore.
She said: “We have seen the greatest success here and we have a five-year plan which targets to have at least 15 outlets across Singapore by 2017.”
