MONTARA Hospitality Group is looking to expand two resort brands across the region and expects to open about 10 new properties within the next three years.
The Thai company, which owns and operates Trisara and Boathouse in Phuket, will offer an owner-centric investment-based management model under the Trisara and By Montara brands.
“We’re speaking to owners of exceptional pieces of land across the region to develop Trisara,” said Montara chairman, Narong Pattamasaevi. “We’re ready to co-invest with clients. We want to be flexible to their needs rather than offer a traditional management model. I’m an owner myself so I can see things from their perspective.”
Trisara will be developed on plots of land ranging from 10 to 13 hectares where the company can build and manage 40 to 60 villas. The new properties will be mixed-use resorts and incorporate residential villas which individual investors can purchase. By Montara, beachfront non-villa properties with no more than 120 rooms, will be developed on smaller plots.
The group will focus on its traditional source markets, the US, Australia, Europe and the UK, though corporate incentives are more likely to come from within the region.
The company is looking to open three to four Trisara properties within the next few years, two of which will be in Thailand, along with six or seven By Montaras.
“We’re looking at Thailand, Indonesia, the Maldives, anywhere appropriate within a four-hour flight of Thailand,” said Narong.
