SINGAPORE outbound agency Chan Brothers Travel is strengthening its reach in the cruise and family travel markets with new products.
According to the company’s marketing communications manager, Jane Chang, the All-In-One Cruise Tour includes a seasoned tour manager who ensures flight confirmation, cruise arrangements, pre- and post-cruise accommodation, and land tours and transfers are in order. Port taxes, cruise and land tour tipping costs are also included in one price.
The Little Tots Can Fly programme, on the other hand, involves child-friendly itineraries to Hong Kong, Taiwan, South Korea or Japan for families with children as young as two years old.
Earlier this month, Chan Brothers reopened the seventh-floor office of its flagship store at Fook Hai Building following renovation works for a “more modern look to draw in the younger crowd”.
Commenting on overall business, Chang said China, Japan, South Korea, Taiwan and Europe continue to be popular destinations this year and “forward bookings are holding steady for now”.
She added: “Destinations that have shown significant performance for 2H2013 include Australia, possibly due to the weakened Australian dollar; and Bhutan, due to the launch of direct Singapore-Bhutan (Paro) Drukair flights in 3Q2012.”
Chang also revealed that the company had seen a five per cent increase in traveller numbers for 1H2013 over the same period in 2012, and noted that travellers are spending more and travelling farther, with an average of 15 per cent increase in tour expenditure per head.
Riding on this sentiment, a five-day Experience Fiji tour was recently introduced, an addition to the agency’s coffer of popular beach destinations such as Mauritius, Seychelles and the Maldives.
Chang said: “With the rebranding of Asia Global Vacation and the opening of Euroworld, our power duo of low-price entities, together with the refurbishment completion of Chan Brothers Travel Powerhouse, we are confidently striding into 2014.”
When asked what was next on its cards, Chang said the company will embark on the first phase of a business process re-engineering project next year aimed at “dramatically” improving customer service and cutting operational costs.
