THE German International Cooperation Agency (GIZ) is joining hands with PATA to develop a more sustainable Asia-Pacific visitor economy.
Under an agreement signed between the two parties, GIZ will provide PATA 75,000 euros (US$98,489) for the implementation of the Sustainable Development through Tourism Project in the region.
The project aims to create a “global information, exchange and learning platform” that will demonstrate how sustainability activities can boost business and contribute to the triple-bottom line by “aggregating, enriching and disseminating sustainability and CSR good practice”, said a PATA press release.
Martin Craigs, CEO, PATA, said: “This project will make it easier for tourism enterprises to develop and implement sustainable practices, to reduce their eco footprint, increase positive socio-economic impacts and contribute to the preservation and culture in Asia-Pacific.”
