A STAND-ALONE meetings and events facility at Parkroyal on Beach Road rolled out its red carpet to guests this week, marking the completion of the S$20 million (US$16 million) project.
Termed ‘The Ballrooms’, the facility is connected to Parkroyal on Beach Road via a skywalk and spread across 576m2 for events of up to 860 guests.
David Donald, general manager Parkroyal on Beach Road, said: “This significant investment has been made in order to keep pace with consumer demand for more efficient use of space and the latest technology.
“The Ballrooms adds to Singapore’s proposition of being a MICE hub with exceptional infrastructure and a variety of options for hosting conferences, meetings and events.”
According to Donald, weddings make up 55 per cent of events held at Parkroyal on Beach Road and corporate events, 25 per cent. With this new facility, Donald said the hotel aimed to grow the share of corporate events to at least 35 per cent.
“Demand is coming in very fast with this opening and in particular for weddings – we have 38 lined up for the rest of the year.
“But we are looking to have more high-end corporate meetings as they provide large volumes and are more profitable,” he added.
The new facility offers two pillarless ballrooms with capacities of 540 or 320 guests, divisible into three rooms, and a boardroom for 40 pax. Donald highlighted the additional open courtyard, which is 420m2 large, as the facility’s unique selling point.
He said: “We want to show our ability to be different, so such outdoor spaces can be used if meeting planners want to bring their meetings outside for a more suburban setting.”
While the new space is located minutes away from the more renowned Suntec International Convention Centre, Raffles Convention Centre and Marina Bay Sands, Donald considers the venue “ideal for secondary conferences, meetings and events prior and in relation to city-wide conferences and events”.
