TRAVEL consultants who sell adventure travel products may now join an association with their like-minded global counterparts, via a new membership programme unveiled by the Adventure Travel Trade Association (ATTA).
The programme is meant to attract such travel consultants and strengthen the global adventure tourism network.
ATTA president, Shannon Stowell, said: “For years, we’ve looked to support and reach out to travel (consultants) specialising in adventure travel.
“Now, with our dedicated membership programme, we plan to more readily integrate these travel (consultants) into the adventure tourism supply chain, to offer specialised training and to connect them with partners that will bring more adventure travel offerings to consumers.
“Travel (consultants) have the power to influence buying behaviour with their traveller relationships and this is precisely what we wish to cultivate within our network.”
Annual, fee-based membership to ATTA costs US$150 per consultant and requires an accreditation number from organisations such as IATA, CLIA, among others.
Member benefits include invitations to events and fam trips, including ATTA’s upcoming Adventure Travel Mexico event; webinars on destinations, marketing, PR and adventure travel offerings; travel consultant page listing and traveller inquiry form on adventure.travel, a consumer-facing adventure portal; and opportunities to become destinations specialists and partner with destinations on co-marketing projects, etc.
Consultants will have to fill up an application form found on the association’s website, www.adventuretravel.biz, to apply.
