HOTELS G will open six properties under its lifestyle brand Hotel G within the next three years, part of the Hong Kong-based hospitality management group’s expansion and development plans.
This year, the company will open Hotel G San Francisco in October and the high-end serviced apartment Residence G in Hong Kong, towards year-end.
Residence G Shenzhen and Hotel G Suzhou will debut in 2014, while Hotel G Guangzhou and Residence G Pattaya in Thailand will open in 2015. Hotels G has a further three more projects in the pipeline, located in Shanghai, Seoul and Taipei.
“We are targeting a gap in the market for young, savvy travellers and guests who are keen on design and looking for cutting-edge experiences…There are many standardised international hotel brands and local brands, but nothing like us in between,” Christophe Vielle, CEO, Hotels G, said.
“Our guests are mainly aged between 25 and 60, working in the media, design, architecture, fashion and entertainment industries, looking for different atmospheres, concepts, services and experiences that match their lifestyles,” he added.
According to Vielle, while Asia is a major point of interest, the group intends to grow the Hotel G brand internationally in destinations such as Europe and the US, which has seen demand for lifestyle properties continue to climb.
