TRAVELPORT yesterday unveiled the Travelport Merchandising Platform, which promises to transform the way airlines deliver their products and how these products are displayed to travel consultants.
Travelport Merchandising Platform allows travel consultants to access the full range of airline products and ancillaries in their familiar, consolidated and integrated workflow, maintain high levels of productivity and reduce training duration.
On the other hand, airlines can differentiate and distribute their products and services with complete consistency across all channels to achieve greater brand consistency and maximise returns through differentiation, distribute content according to any technology that best suits their business models, and deliver a compelling user experience.
Derek Sharp, managing director, global distribution & sales, Travelport, said: “Travelport Merchandising Platform paves the way for significant change in the distribution landscape by enabling airlines to go to market with all of their products in the right place, at the right time, in every channel.”
The platform consists of three retail solutions:
– Travelport Aggregrated Shopping, which is launching now, consolidates shopping results for traditional carriers that connect through ATPCO and with whom Travelport has an API connection, within the same screen, thereby avoiding duplicate shopping requests and the need to compare across several screens.
– Travelport Ancillary Services is already available and allows travel consultants to sell airline ancillaries within their existing workflow.
– Travelport Rich Content and Branding, due to launch late this year, gives travel consultants access to all the information on an airline’s product within the booking flow, improving efficiency, levels of service and the ability to make informed travel choices.
