MICROTEL by Wyndham aims to almost double its number of hotels in the Philippines to a total of 20 within the next three years, as domestic and Asian travellers continue to drive demand for limited service accommodation.
Marie Jehan Balbanero, marketing manager of both Microtel Inn & Suites (Pilipinas), master franchisor of Microtel in the Philippines, and its sister company Paramount Hotels, said that a Microtel would open next year at the University of the Philippines information technohub in Quezon City and another near the industrial park in Santa Rosa, Laguna.
“We will have at least one Microtel in every regional business and tourist hub, in addition to the hotel opened in General Santos, Mindanao last year and another opening at the Acropolis in Quezon City, Metro Manila in the middle of this year,” said Balbanero.
Currently, Microtel has a stable of 11 hotels spread across Palawan, Boracay, Davao, Mindanao, Manila and Luzon.
While it offers limited service, Microtel Philippines follows the international Microtel standards in the US, Canada and Mexico. According to Balbanero, this means that all properties will be newly constructed, with similar facilities, furniture and fixtures as their foreign counterparts.
She also said that Paramount Hotels is looking to expand its portfolio of smaller inns and suites, following last year’s opening of its Santomas Suites in Batangas.
