AMADEUS has acquired the customer relationship management and loyalty solutions division of Turkey-based Hitit Computer Services, absorbing Hitit Loyalty’s operations as part of Amadeus’ emerging airline IT business.
The move allows the technology provider to drive a new IT revenue stream by adding and enhancing airlines’ capability to attract and retain customers throughout the value chain.
This will cater to airlines’ frequent flyer, corporate, partnership and alliance management needs.
Amadeus will integrate Hitit Loyalty’s system with its Altéa suite this year, offering Hitit Loyalty products both as an add-on module to Amadeus Altéa or as a stand-alone product.
Said Julia Sattel, senior vice president, airline IT, Amadeus: “Loyalty is one of the key drivers connected to the core passenger servicing business of any successful airline, and being able to offer this service allows us to not only increase the value of our Altéa proposition but also to broaden our IT portfolio to better serve existing and future customers.”
