HOTELIERS, resort and golf course owners, and travel operators have come together to establish the Central Coast Vietnam Destination Marketing Organisation (DMO), in a push to promote the region as a competitor to established beach destinations such as Bali, Phuket and Koh Samui.
“Our region represents a single destination with tremendous potential,” said DMO chairman, John Blanco.
“Vietnam has seen healthy growth in tourism arrivals over the past decade, however, most only visit either Hanoi and Ho Chi Minh City, and we believe that now is the time to ensure that this stunning part of the country receives its due share of international attention and media exposure as one of the region’s most beautiful and desirable travel destinations with so much to offer,” he said.
The marketing campaign also coincides with Dragonair’s launch of thrice-weekly Hong Kong-Danang flights on March 28, which will complement the carrier’s existing services to Hanoi and Ho Chi Minh City. Hong Kong has been identified by the DMO as a key target market, with flights less than an hour and a half away.
Last year, Danang received 630,000 of 6.9 million international visitor arrivals to Vietnam. Since 2007, domestic and international arrivals to Danang have grown by 130 per cent, an average year-on-year increase of around 20 per cent, according to statistics from the Danang Tourism Office.
Founding partners in the DMO include The Nam Hai, Crowne Plaza Danang, Hyatt Regency Danang, Fusion Maia Danang, Furama Resort Danang, Grand Mercure Danang, The Ocean Villas, Angsana Lang Co, La Residence Hue, as well as Montgomerie Links and Danang Golf Club.
