KUALA Lumpur-based DMC Panorama Tours Malaysia has expanded its portfolio to include outbound leisure business to the US and China.
Panorama’s managing director, Richard Vuilleumier, said: “We see US outbound as a big potential market with the depreciation of the US currency. (The US) is a slightly more affordable destination compared to Europe but the advantage it has over Europe is that everybody speaks English. After September 11, demand from Malaysians for a US holiday dropped but it started to pick up again (in 2012).”
China is also another destination the DMC is hoping to push for, commencing sales of series tours last September.
“Our sister company Panorama Tours Beijing recently opened in November, and we plan to leverage on the company to build our network and to handle tours and groundarrangements to Beijing and other parts of China,” he added.
In 2012, Panorama Tours Malaysia recorded a 50 per cent year-on-year growth in its overall business from the previous year, and Vuilleumier believes business will pick up further after the Malaysian general elections this year.
The company, set up in 2009 as a subsidiary of Panorama Tours International, recently moved to its new five-storey office and now boasts a a staff strength of 25.
