A NEW luxury hostel has sprung up in the heart of Singapore’s Chinatown, a product that its young owner expects will create a new standard for accommodation of its kind.
Adler Hostel, which takes on a mix of modern and traditional Asian interior décor, features two sleeping chambers, each with 16 bed cabins that are fitted with a personal safe, universal power sockets and cove lightings. Superior beddings – a super single mattress, feather-down or foam pillows, and a quality quilt – are offered.
Speaking to TTG Asia e-Daily, the hostel’s owner, Adler Poh, said: “Adler Hostel is not your usual hostel, and it is our aim to create a niche that other hostels cannot replicate.
“Adler Hostel is deliberately kept small to offer a boutique feel. Differentiation also lies in our guest services. For instance, we have a concierge that will recommend off-the-beaten-track attractions and activities in Singapore, tailor travel itineraries and offer attraction tickets at discounted rates.”
Daily rates are S$60 (US$49) per night, which is higher than what other hostels in Singapore are charging, according to Poh.
“For instance, there’s a hostel in this area that charges S$50 per night. Despite the higher rate, occupancy has been very good. We welcomed our first guest on November 12, and up till (mid-December) the hostel is running at 70 per cent occupancy,” he said, adding that guests hail from all over the world, with the majority from Malaysia, Taiwan and Indonesia.
Customers book direct with the property or through OTAs such as Agoda, Booking.com, Wotif and Hostelworld.
“Due to the demographic of our target market, it is natural that we work more closely with OTAs,” said Poh.
Poh has plans to add another sleeping chamber with six bed cabins soon, and the space will be dedicated to female guests.
