FIREFLY has teamed up with Malaysia-based travel agency, Concept Holidays, to provide direct charter services between Kuala Lumpur and Haikou, which began yesterday.
The weekly service will be operated by Firefly’s 160-seater B737-400 aircraft. On its part, Concept Holidays is responsible for marketing the seats and packaged tours, the carrier said in a release.
Firefly CEO, Ignatius Ong, said: “With our experience in managing charter flights, ability to meet our clients’ business needs and reputation for offering premium flight experiences at reasonable rates, we are confident we would be able to grow this segment (scheduled charters) of our business further.”
Ong said that the airline’s immediate focus was working with partners to offer more services to China, given the growing leisure and business demand.
“Additionally, the natural progression from operating scheduled charter flights would be to tap the MICE market. We’ve had some experience organising MICE holidays for selected clients to great success and we look forward to working with the right partners to create more memorable MICE experiences for our clients,” he added.
Haikou is Firefly’s second Chinese destination via scheduled charter service. In April this year, Firefly collaborated with Guangxi China International Travel Service to offer two weekly charter services to Nanning, from Kuala Lumpur and Penang respectively.