BEST Western International is set to grow its portfolio in Indonesia with the opening of 25 new hotels in the next three years, beefing up its room count in the country from just over 600 now to almost 3,500 by beginning 2015.
The new developments will span nine destinations and two of Best Western’s brand tiers – the midscale Best Western and luxury Best Western Premier.
Glenn de Souza, Best Western International’s vice president international operations – Asia & the Middle East, said: “With the world’s fourth-largest population, a burgeoning middle class and an increased focus on both domestic and inbound tourism, Indonesia is one of the most exciting hotel markets in the world today.”
Currently, Best Western operates three hotels in Bali, a city hotel in Jakarta and a Best Western Premier hotel in Solo. By the end of 2012, this portfolio is expected to increase to six hotels, starting with the addition of a first property in Semarang, the 259-room Best Western Star Hotel.
Best Western’s Indonesian expansion will gather pace in 2013 with the opening of at least 11 hotels. Jakarta will be a key growth area with the addition of four new properties: Best Western Hariston, Best Western Serpong, Best Western Mall of Indonesia and Best Western Mansion Satrio in Jakarta Golden Triangle.
Also in 2013, Best Western Premier Candi in Semarang and Best Western Sun Heritage in Bali will grow the collections in these two destinations, while Best Western will also debut in five new Indonesian markets: Banjarmasin, Makassar, Bogor, Palu and Malang.
In 2014, Best Western’s Indonesian expansion will continue with the opening of hotels in Bandung, Manado, Samarinda, Balikpapan and Pontianak.
Finally in early 2015, Best Western will debut in Surabaya and Solo Baru.
