INDONESIAN hotel management company Zuri Hospitality Management has opened the 138-room Zuri Express Lippo Cikarang in Cikarang, an industrial estate with limited accommodation facilities near Jakarta.
The new three-star hotel is the company’s second property in Cikarang after the launch of the four-star Grand Zuri Jababeka last year. The older 125-room property has over 80 per cent long-staying guests, mostly expatriates from the US, Europe, Japan and South Korea who work in the area.
Zuri Hospitality Management COO, Purwantono, said: “There are (different) requirements for different market segments. The Grand Zuri Jababeka caters to the management level, while the Zuri Express taps the middle management level.”
According to Purwantono, Zuri Express had involved potential guests since the development stage to identify their needs. “We invited our Japanese clients to give their inputs, and providing (different voltage) electric sockets in this hotel was one of their suggestions,” he said.
Designed as a ‘smart’ hotel, Zuri Express targets business travellers with facilities such as free Wi-Fi throughout the hotel and safety deposit boxes as well as a restaurant, a drinks vending machine, a spa, a fitness centre and meeting rooms. The Lippo Cikarang Citywalk and a 24-hour fast-food joint are located just outside the hotel.
While the majority of guests are expected to be business travellers, the hotel is working together with the nearby Waterboom Cikarang theme park to create packages for families or corporate outings.
