PHOCUSWRIGHT has joined PATA as a Preferred Partner, a tie-up that will provide association members with the former’s research highlights. PATA will also provide an opportunity for PhoCusWright to continue to grow its brand throughout Asia-Pacific.
Martin Craigs, PATA CEO, said: “I’m delighted to welcome PhoCusWright to PATA Next Gen. As a leader in travel and tourism research, PhoCusWright joins our existing partners, including comScore, Dragon Trail, SinoTech Group and STR Global to offer a strong support network in travel research for PATAmPOWER.”
Bruce Rosard, PhoCusWright vice president of sales and marketing, said: “Our partnership with PATA has a number of moving parts, including the launch of an in-depth study on next-generation payment processing for travel. We look forward to building a strong partnership that furthers our efforts in the region.”
