PANORAMA Tours Indonesia is looking to reap a bumper crop of year-end outbound business by organising the World of Panorama (WOP) consumer travel fair from September 21-23 in Jakarta.
Meity Lukito, managing director-leisure travel management, Panorama Tours, said: “This is the first time WOP is being organised after the Lebaran holidays, which we hope will boost (business) during the shoulder season and year-end peak season.”
“With Lebaran dates falling about two weeks earlier every year, there is quite a long gap between the Lebaran holidays (which this year fell in mid-August) and the year-end, so we believe people will be eager to travel again.”
According to Lukito, WOP acts as a platform for Panorama customers to secure their holiday arrangements and pick choice dates available, before the programmes are released to other consumers during larger fairs.
“The year-end holiday season usually contributes between 15 and 20 per cent of (overall) business (for the year), but this year we are aiming at reaching the level of Lebaran – which was about 40 per cent,” she added.
