A ROAD map for Bali’s sustainable tourism development was launched during the recent Indonesia Sustainable Tourism Development Conference, calling for the radical restructuring of products and marketing with an emphasis on quality, segmentation, authenticity and better “green” performance across the industry.
Green Growth 2050, a Roadmap to Bali Sustainable Tourism Development emphasises the need for more green jobs, transportation infrastructure development, and the aligning of tourism strategies and awareness programmes at the national and provincial government levels.
Greenearth.travel chairman, Geoffrey Lipman, said: “We believe that the government, working with the industry and the Bali community, can use this road map to establish a creative system approach to successfully manage change. It has to be community driven, and the provincial government can take a leadership role in making this happen.”
“It is not expensive, it is just a commitment to a new way,” he added.
Lipman said that there had been a lot of talk about communities and jobs, and that both the central and Balinese governments had set green targets, and all that was left to do was take action.
“The future of Bali and the preservation of Trihita Karana (a Balinese philosophy of harmony between people and god, nature and community), would be a guiding principle for coherent policy action in tourism development, community interface, sustainability delivery and commitment to low carbon output,” said Lipman.
“(Implementation) must start now, because if business continues as usual, Bali will be exceeding its carrying capacity long before 2050,” he warned.
