HILTON Worldwide has rolled out its first MICE awareness and incentive campaign targeted at event planners based in Asia-Pacific.
Kicked off on August 1, Hilton’s From MICE to Millions campaign dangles incentives, as well as a chance to win up to two million Hilton HHonours points in an effort to get regional planners to hold meetings and events at Hilton hotels and resorts across Asia-Pacific.
To qualify for the challenge, event planners must make a booking between August 1, 2012 and December 31, 2012 for events to be held between August 1, 2012 and February 28 next year. At the end of the campaign, the overall top booker in Asia-Pacific, based on the highest cumulative revenue generated throughout the campaign, will be awarded two million Hilton HHonors points.
There will also be a regional challenge where the top bookers from five Asia-Pacific regions – Australasia, Greater China, South and South-east Asia, India, Japan, South Korea and Micronesia – will be awarded one million Hilton HHonors points.
Philippe Garnier, vice president, sales and regional marketing, Asia-Pacific, said: “Hilton Worldwide understands that organisations are more discerning about their MICE expenditures and are looking to yield more value and unique experiences that can be shared when face-to-face meetings are conducted.
“With this in mind, we have made it a priority to not only offer exceptional value to our customers who are hosting meetings at our portfolio of hotels, but also provide them with tailored solutions for each meeting.”
