HONG Kong Disneyland is ramping up efforts to grow Indonesian arrivals to the resort by appointing liaison representatives in Indonesia, as well as launching a website and promotional brochures in Bahasa Indonesia.
Speaking at its inaugural trade and media business event in Jakarta yesterday, Hong Kong Disneyland vice president of sales and distribution marketing, Terruce Wang, said: “In the 2011 fiscal year, the resort experienced a 15 per cent increase in guests from Indonesia over the previous year, with over 70 per cent indicating an intention to revisit the park in the future.”
The resort recently appointed World Discovery Travel Network and its associated partner AVS Indonesia as its liaison representatives in Indonesia to tap business opportunities and enhance support for local trade partners, he said.
With the opening of Toy Story Land last year and the upcoming launch of Grizzly Gulch on July 14 and Mystic Point next year, Wang commented that the time was ripe for the park to establish a presence in Indonesia and boost the market.
“We have also opened our Halal-certified kitchen at the Tahitian Terrace in March to cater to Muslim travellers’ needs,” Wang added.
