ORION Expedition Cruises has raised rates on eleven sailings throughout 2013, on the back of record April sales following the release of its 2013 Calendar of Expeditions in March.
Orion reported that sales during the launch period were double the previous year, with increased number of bookings from both repeat and first-time customers.
The cruise line explained that the rate hikes were in line with yield management policy, and that a number of competitive lead-in fares for key destinations had been retained.
Orion founder and managing director, Sarina Bratton, said: “We have experienced unprecedented sales for a new calendar release, which reflects increasing confidence in the market, as well as recognition that the earlier you book, the better price you will receive.”
“As announced when we released the 2013 Calendar of Sailings, we held our launch prices till end of April and our guests responded positively.”
The new pricing has already been implemented on the Orion website, www.orionexpeditions.com. Revised savings levels are only guaranteed until the end of June, after which Orion will undertake another review of its rates.
