FLOCATIONS, a Singapore-based online travel start-up, is seeking additional capital to propel its interactive website onto the global arena.
In a presentation at the conference, Tudor Coman, one of the start-up’s four founders, demonstrated how the website automatically recognises the location of a user on an interactive map. By using the price slider, one can view flight and hotel options based on a chosen budget.
Currently, the fledgling startup derives its main source of revenue from Agoda.com’s affiliate programme. However, this is set to change.
“Monetising our wishlist function will enable businesses to offer targeted online advertising on our site. Further down the line, we hope to go the way of Groupon or Deals.com by offering flash sales.”
The website, which mainly targets shorthaul travellers within South-east Asia, has garnered around 7,000 visits a month since it was launched.
Flocations ultimately aims to transform itself into a “travel discovery and booking engine” by integrating information on local events and attractions, as well as curated content. It also intends to feature legacy carriers and not just LCCs in the future.
Said Coman: “With the interactive tools we provide, consumers will be able to create bespoke itineraries in a much shorter span of time than they do now.”
“Given that our interface is so unique, we’ve not even begun exploring the possible horizons it represents.”
