INTERNATIONAL events solution provider, Off-Site Connections Event Solutions (OSC), has launched a new logo and revamped its website (www.offsiteconnections.com) as it enters its 17th year.
The new website is more contemporary, image-rich and interactive than the former version, tauting a gallery that allows potential clients to see recent events organised by the company. While the former website divided OSC into regions before users could enter the site, the refreshed version showcases the company is one entity different portfolios per region.
OSC general manager-China, David Ong, told TTGmice: “OSC will continue to focus on the corporate sector, servicing the hospitality, property and finance industry. We will also invest strong effort into the MICE business on both inbound and outbound events.
“We are hoping that with this new brand image, we will also be able to capture more attention to our work and create a unique position within the industry as a global, dynamic and creative company.”
With offices in Sydney, Brisbane/Gold Coast, Cairns, Shanghai, Beijing and Macau, OSC handles product launches, property openings, teambuilding activities, conferences, road shows and gala dinners.
Its China presence has been strong, drawing clients such as a top-tier investment bank, five-star hotels and a Telco company. Last year, OSC handled hotel openings in second-tier Chinese cities such as Tianjin and Chengdu, gala dinners, an incentive tour for a New Zealand home hardware company and more than eight wealth management forums throughout China.
Ong said that one of the biggest challenges of event management in Shanghai was intense competition, brought about by strong interest in the destination for “all kinds of events” and the resulting over-saturation of event companies. According to Ong, price competition and a compromise on service and quality have emerged.
“OSC believes that with a good mix of perseverance and education, and a whole lot of passion in producing good events, we are able create a market that appreciates events of high standards,” Ong said.
By Patricia Wee