HONG Kong-based travel management firm Westminster Travel will launch this month a new retail brand, S Travel, which will specialise in FIT packages.
According to Westminster Travel managing director Larry Lo, four retail outlets established under the Westminster brand focusing on FIT travel products will soon be rebranded under the S Travel banner.
“So far, there are only few players specialised in FIT. Travel Expert is the only leader. So this could be an opportunity for us given our reputation and resources,” he said.
“Apart from Central, Shatin, Tsuen Wan, Causeway Bay, we plan to expand ten more shops in prime areas in 2012-2013.”
The move will follow the company’s business diversification plan after the acquisition of Westminster from Sime Darby Hong Kong in late 2007, and will draw a line between its retail and wholesale/corporate businesses.
“Because Westminster does more corporate and wholesale, we realised this retail business upset the corporate travel business image,” Lo explained.
Westminster Travel has employed a marketing company to help build brand awareness for S Travel and a new website will also be launched soon.
