China’s automotive boom spurs MICE demand

THE BOOMING automotive accessories market in China is spawning an ever-increasing demand for exhibition space.

Automechanika Shanghai, one of 11 annual tradeshows for automotive parts, equipment and services organised by Messe Frankfurt worldwide, recently concluded with a record number of exhibitors at Shanghai New International Expo Center.

This year’s edition – the seventh – saw a 15 per cent increase in both exhibitor numbers and exhibition space.

Kanice Ho, the show’s spokesperson, said: “In 2010, there were over 3,100 exhibitors from 27 countries and regions, exhibiting at 138,000m2 of exhibition space. And there were 50,561 buyers from 130 countries and regions.”

“This year, Automechanika Shanghai attracted over 3,600 exhibitors from 36 countries and regions.” There were also 12 international pavilions, with two additions from Japan and India, she added.

Automechanika Shanghai, organised in conjunction with the China National Automotive Industry International Corporation, is now Asia’s largest trade fair for automotive parts, accessories, equipment and services.

Last year, China’s automobile industry recorded the highest-ever annual sales in history with 18.06 million vehicles registered, while its automotive products market exceeded RMB500 billion (US$78.5 billion).

This year, the China Association of Automobile Manufacturers predicts car sales in China will grow by 10 per cent.

Industry analysts expect the automotive product market to be worth RMB1 trillion in three years. The automotive electronic products market is estimated to reach RMB240 billion with an annual growth of 26 per cent.

By Patricia Wee

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